Having
a business without any website is similar to nourishing your child without
proper guidance. A business either it is start up or grown up, website
functions as the golden key for success. Having online presence is no longer
optional for business. Primary task of a website is to provide information to
the customers or users. Clearly state in your website what you can do for them
or what are the unique services you are opt for. Consumers in both B2C and B2B
space use the internet to find the answer of their pressing questions.
Website
is an advertising medium similar to television and radio which are quite
expensive. Website as an approach of your business promotion is less expensive
as we have lot of low
cost website designing company in Kolkata. And few versions of free
advertising offline are also available on the internet. Environment friendly
marketing and advertising facility of website makes it an exclusive medium.
Website is a quick and easy way of communicating information between buyers and
sellers. An email address and website are the crucial information of your
business with customers and answer all the whats and whys that they may have.
This
discussion will state what is the mantra of creating a great website. According
to an anonymous technician your website is not for you, it’s for your users.
The problematic truth is, design is subjective. Same website looks amazing to
one person and terrible to another person for this traditional web designing
faced failure in today’s personalised world.
To
serve your users and business goal a website must be growth driven similar to
the Agile developmental process which is flexible and focused. Growth driven
design is build around the principle of launching fast so that you can collect
the data you need to make the finished product that much better. Website should
contain analytical tool to identify the ideal and potential customers. Don’t
limit yourself in creating a website, constant developing and updating the
website helps you to get more business leads, prospectus clients, enhance your
professional brand by improving your customer service.
Being
visible worldwide means you are very progressive in terms of business.
Bottomline is the more professional your business is, more successful you will
be in future.
