Monday, October 22, 2018

Animation and its importance in the commercial world


Animation is referred to a moving version of a picture or an image. In ancient periods animated pictures were used to drawn with hand on celluloid sheets. Commonly the functionality of animation includes a rapid succession of sequential images that immediately differ from each other. We can find the use of animation in films, short films, journals and ad films. Traditionally animation used to make in 2 dimensional ways now we have 3 dimensional and 4 dimensional ways.

According to history animation originated almost around 5000 B.C. The techniques of animation which we are more familiar with was first used in 1650 as The Magical Lantern, by the Venetian Inventor Giovanni Fontana. The picture includes a burning lantern with a single strip of flame, illuminated by a single candle. Now the work of animation is done by most of the affordable web design company in Kolkata and other parts of the world.

Animation can be categories in few types and all are similarly effective. As mentioned earlier first way of animation was known as traditional animation or 2 dimensional animations. Next type is being 3 dimensional animation including CGI, computer animation. Motion graphics is also comes under the domain of animation as it includes typography and animated logos. Last but not the least we can take the name of stop motion refers to Claymation and cut outs.

Animation can be utilized as the mode of digital marketing also. Digital marketing refers to the way to promote your business on the top pages of all the search engines. Let it be clear to you how does animation work as a medium of digital marketing. All you can do is upload a relevant animation or video which will promote your business name or what type of products you are selling. The content of the animation will captured by the search engine algorithm which will promote your business name automatically.